Reconsidering Adoption Behavior: Models Beyond Diffusion
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Atlantic Journal of Communication
سال: 2004
ISSN: 1545-6870,1545-6889
DOI: 10.1207/s15456889ajc1204_4